SAN FRANCISCO: Sony Corp hopes its PlayStation 4 videogame console, to be released on Friday, can win a sales battle brewing with Microsoft Corp and build a platform for recovery at the Japanese firm's loss-making consumer electronics operations.
Launching the PS4 a week before Microsoft's Xbox One console hits stores, Sony has marketed the device aggressively in a TV and social media advertising blitz that the company believes will pay off in the United States' year-end holiday season.
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