TOKYO: Sony Corp is betting on initial Playstation 4 sales to be 40% higher than its last home game console which cost more to build and buy, raising the prospect of quicker return to help revive its consumer electronics business.
The console goes on sale at almost the same time as Microsoft Corp's Xbox One, and is the new flagship product for a gaming division that, along with cameras and mobile devices, is at the core of a plan to reinvigorate a business long weighed down by loss-incurring televisions.
