FORT WORTH (Texas): Motorola is shipping 100,000 of its new Moto X phones weekly from a manufacturing facility near Dallas, a modest start for a made-in-the-USA phone that marks the most significant effort to revive the iconic company after Google Inc bought it last year.
Motorola is betting that colour-customisation, voice-activated software and its homegrown pedigree will help the company narrow the gap with market leaders Apple and Samsung Electronics, even though labour costs are running about three times higher than if the devices were built in China.