Wireless charging is taking another step, albeit a small one, towards the mainstream. Consumers with a wireless charging smartphone or tablet will be able to simply put their device down on a table and top up its battery when visiting a Silicon Valley Starbucks. Earlier this year, the coffee shop chain started testing integrated wireless charging technology in its Boston stores and is now rolling out the service to a second area of the US.
"More and more customers are using Starbucks as their home base and they are looking to recharge in a number of ways," said Adam Brotman, chief digital officer, Starbucks Coffee Company. "We have seen positive customer response to wireless charging through our tests in Boston, and are pleased to now extend this experience for our customers in the Silicon Valley area."