RAISING HOPES: House speaking at the unveiling of the PlayStation 4 launch event in New York. - Reuters
LOS ANGELES: Struggling electronics giant Sony Corp aims to make a profit on its new videogame console faster than it did with its PlayStation 3 console by managing costs and keeping its technology similar to that of personal computers.
Sony Computer Entertainment, the company's games division, took four years to make a profit on its last-generation PlayStation 3 console. For its new PlayStation 4, the company has said it wants to shorten that period of initial loss.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
