NEW YORK (Reuters) - Already ranked ninth in Forbes' list of top tennis earners, Japan's Kei Nishikori is due for a bigger share of the off-court largesse despite losing Monday's final at the U.S. Open, U.S. marketing experts say.
"He has great marketing potential not only in Japan, which is a no-brainer, but also I think he can be a very, very significant new athlete here in the U.S.," Neal Pilson, former president of CBS Sports and owner of a communications consulting firm told Reuters.
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