'Brand Kyrgios' on the rise, but Australian must tread carefully


  • Tennis
  • Thursday, 03 Jul 2014

MELBOURNE (Reuters) - Teenager Nick Kyrgios's ranking is not the only thing that will soar after his electrifying run at Wimbledon. The Australian's brand has also shot into the stratosphere, according to marketing experts.

An exhausted Kyrgios bowed out of Wimbledon with a four-set loss to big-serving Canadian Milos Raonic on Wednesday, with the 226,000 pounds ($379,500) quarter-finalist's cheque by far the biggest pay-day of his fledgling career.

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