The logo of Adidas is pictured in a store in Munich March 4, 2014. REUTERS/Michael Dalder
BERLIN (Reuters) - German sportswear company Adidas turned around its sales in North America in the first quarter, helped by a marketing campaign designed to win business from dominant rival Nike.
Adidas said group sales rose 17 percent to 4.08 billion euros (£3 billion), or 9 percent excluding the impact of currencies, beating an average analyst forecast for 3.91 billion and lifting its shares more than 1 percent.
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