SEOUL (Reuters) - South Korean casino operator Paradise Co has hired Jose Mourinho, the outspoken manager of English football giants Chelsea, as the face of its new advertising campaign to lure punters from China, where the sport is increasingly popular.
Paradise is teaming up with Japan's Sega Sammy Holdings Inc to build a $1.7 billion (1 billion pounds) casino resort in the coastal city of Incheon, near the country's main international airport, with construction to be completed in 2017.
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