LOS ANGELES (Reuters) - Comcast Corp will launch its most ambitious digital video and on-demand effort yet for the Winter Olympics, using the games' vast audience to promote and test its newest viewing features for televisions, tablets and mobile phones.
For the first time, customers with Comcast's Xfinity TV X1 set-top box can stream live all Olympic sporting events on their televisions, through an app called NBC Sports Live Extra, as well as on tablets and mobile phones. Other pay TV subscribers can access the app only through mobile devices.
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