Sponsor P&G sets more modest target for Winter Games

LONDON (Reuters) - With the Winter Olympics only a month away, Procter & Gamble - one of the event's leading sponsors - launched its main advertising campaign on Monday, seeking a more modest return than from the summer games in London 18 months ago.

The household goods company, best known for brands such as Duracell batteries and Gillette razors, estimated London 2012 gave it a $500 million sales boost, but is targeting around a third of that figure from the Games in the Russian town of Sochi, as fewer nations take part in the Winter Olympics.