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Thursday October 24, 2013 MYT 7:24:00 PM
Thursday October 24, 2013 MYT 7:33:06 PM
by shaun orange
Spain's Sergio Garcia signing autographs for fans after finishing his first round at the CIMB Classic on Thursday. The US PGA hopes to attract more people especially in Asia to the sport by holding more PGA Tour tournaments outside of the United States. - The STAR
AS THE world of golf celebrates the CIMB Classic becoming a full-fledged US PGA Tour event, one can already sense the US$7mil (RM22.4mil) tournament bringing with it numerous spin-off benefits for the local industry, especially the tourism sector.
But the first and only FedExCup event outside of the United States is merely part of a grand plan of the PGA Tour to help grow the sport on a global basis – in this case Asia – and also bolster their portfolio and fan-base.
This was the standpoint expressed by PGA Tour vice-president International Business Affairs Paul Johnson in an interview at the Kuala Lumpur Golf & Country Club yesterday.
“This is not only a huge event on the PGA Tour’s schedule, but is also part of our strategy to develop the game by way of making more people aware of it,” said Johnson. “We are exploring ways to do this and the staging of the CIMB Classic at the Kuala Lumpur Golf & Country Club is a wonderful showpiece for South-east Asia.”
Johnson, however, is aware that the CIMB Classic does have its shortcomings but he was quick to acknowledge that “these issues are being looked into”.
He said that with events of this magnitude, there “will always be some things that need to be addressed and enhanced”.
Tags / Keywords:
US PGA Tour, golf, CIMB Classic, KLGCC
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