West Ham United v Crystal Palace - Barclays Premier League - Upton Park - 28/2/15. England manager Roy Hodgson and Premier League Chief Executive Richard cudamore watch from the stands. Reuters / Suzanne Plunkett
(Reuters) - English clubs have begun to rein in ticket prices, which could help the Premier League break its all-time attendance record in the coming season, Richard Scudamore, the tournament's chief executive, said on Wednesday.
According to British media, more than half the clubs in the top flight have either frozen or cut season ticket prices for 2015-16, in the wake of fans' protests, particularly in view of a new television deal worth an eye-watering 5.2 billion pounds.
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