Real Madrid increase China presence with Alibaba deal


A woman looks at Real Madrid's shirts in their official shop at the Santiago Bernabeu stadium in Madrid, January 23, 2013. REUTERS/Andrea Comas

(Reuters) - Real Madrid have struck a deal to sell merchandise online via the Chinese platform Alibaba, the club confirmed on Sunday.

"We have strengthened still more our bond with the country through this agreement with Alibaba, a globally recognised leader in online commerce," Real president Florentino Perez said on the club website (www.realmadrid.com).

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