NEW YORK (Reuters) - Visa Inc's public warning to FIFA that it may end its sponsorship if world football's governing body does not quickly clean up its act will likely prompt other sponsors to take a tough stance as a major corruption scandal involving FIFA unfolds, brand experts said.
After U.S. prosecutors indicted nine FIFA officials and five sports media and promotions executives on federal corruption charges, other major sponsors including Coca-Cola Co, McDonald's Corp and Anheuser-Busch InBev urged FIFA to resolve its problems and repair its image.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
