Nike has most Europe football deals, Adidas the most lucrative - study


  • Football
  • Wednesday, 06 Aug 2014

BERLIN (Reuters) - U.S. sportswear group Nike will supply shirts to more teams in the top five European football leagues this season than Adidas, but the German firm has cornered the most lucrative clubs, a study showed on Wednesday.

Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region's top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.

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