A view of the Arena da Baixada soccer stadium before Atletico Paranaense and Corinthians play the first match to test the stadium under construction for the World Cup in Curitiba, May 14, 2014. REUTERS/Rodolfo Buhrer
SAO PAULO (Reuters) - Many Brazilians think the upcoming football World Cup is a waste of money, but Apex, the nation's export agency, says it can use the tournament to get more than $3 billion in new contracts for local businesses.
To do so, Apex has invited more than 2,300 foreign businessmen to come to Brazil, watch a game in a VIP lounge and, hopefully, sign new deals.
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