Stickers from the official 2014 FIFA World Cup sticker album are grouped to be exchanged between collectors along a street in Lima, May 1, 2014. REUTERS/Mariana Bazo
SAO PAULO (Reuters) - The World Cup is around the corner and millions of fans are putting down their iPads to collect and trade football stickers, a decades-old hobby that has defied the digital age.
A children's game played mostly by adults, FIFA's Brazil World Cup sticker album is a cult phenomenon and multimillion-dollar business for the Panini Group, an Italian company that has been printing the cards since Mexico hosted the Cup in 1970.
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