LONDON/BERLIN (Reuters) - With the soccer World Cup only three months away, Adidas and Nike are squaring up for a marketing battle to match the fierce on-field rivalry of nations like Brazil and Argentina.
The sportswear giants dominate a soccer kit industry worth more than $5 billion (£3 billion) annually. They vie for the title of market leader in the supply of hi-tech boots and jerseys to fans inspired by Argentine Lionel Messi, who wears Adidas, or new Brazilian idol Neymar, who is in the Nike camp.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!