Adidias logos are seen on the company's building in Landersheim near Strasbourg March 31, 2009. REUTERS/Christian Hartmann
BERLIN (Reuters) - Adidas aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets.
Adidas is the world's second largest sportswear maker behind Nike and has been struggling as it loses market share to its leading competitor in Europe.
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