BEIJING (Reuters) - Ping-pong diplomacy gave way to its football equivalent on Monday when the English Premier League, part of British Prime Minister David Cameron's delegation to China, agreed to help nurture the sport in its most promising growth market.
The Chinese Super League (CSL) will give marketing advice to the Premier League and its clubs in China in exchange for help fostering elite, youth and community football there, part of a deal inked on the first of the prime minister's three-day visit.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
