Chelsea coach Jose Mourinho is seen addressing a news conference at the team training ground at Cobham near London in this August 5, 2005 file photograph. REUTERS/Jeff J
MADRID (Reuters) - Jose Mourinho's return to Chelsea is a chance for him to reverse some of the damage inflicted on his brand by an unsuccessful and controversy-plagued stint at Real Madrid, according to marketing research firm REPUCOM.
The Portuguese manager quit Real, where he alienated a significant section of the fans, three years before the end of his contract following a season without major silverware and will begin a second term at the English Premier League club where he says he feels loved.
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