UNITED NATIONS (Thomson Reuters Foundation) - Supporters of global goals to end poverty and promote human rights, an agenda that goes before the United Nations this month, kicked off a massive campaign this week, saying publicity is key to winning the backing of world leaders.
The campaign will use radio spots, social media, advertisements and a star-studded concert in New York to highlight the proposed Sustainable Development Goals (SDGs), said filmmaker Richard Curtis, one of the organizers.
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