Royal baby worth his weight in gold to 'the Firm'


  • World
  • Wednesday, 24 Jul 2013

LONDON (Reuters) - The Firm, as Britain's royal family calls itself, has a new asset.

With the world media in a frenzy over the birth of Prince William and his wife Kate's son, companies from airlines to champagne-makers have jumped on the chance to cash in on the wave of popularity sweeping over the royal family.

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