Home > News > World
Wednesday February 6, 2013 MYT 12:00:00 AM
Wednesday April 17, 2013 MYT 12:05:28 PM
SYDNEY: Internet titan Google won an Australian court case Wednesday over sponsored links in its search results, with the nation's highest court ruling it did not engage in conduct that was misleading.
Australia's competition regulator had taken Google to court, alleging that adverts using keywords for Honda, Harvey World Travel, Alpha Dog Training and Just 4X4 Magazine were published by Google and led consumers to rival firms.
The Australian Competition and Consumer Commission (ACCC) lost the initial case but won an appeal in the Federal Court, which ruled that Google's technology created its search results.
Google had argued that it should not be held responsible for the content of ads on its platform because it was paid for and submitted by the advertisers.
The High Court of Australia overturned the appeal decision on Wednesday, agreeing that the advertisers, not Google, were responsible for the content of so-called sponsored links.
"Google did not create the sponsored links that it published or displayed," the court said.
"Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations," it added.
"Accordingly, Google did not engage in conduct that was misleading or deceptive." - AFP
Tags / Keywords:
World, News, Google, australia
Google marks National Day with ‘teh tarik’ doodle
Team Highlander moves up
‘Great Escape’ survivor Royle dies
Strong field makes it to first base in US$12b Australian energy sale
Aussie cops find RM53mil cocaine haul aboard yacht
Obama pushes for more U.S. ice-breaking might in Arctic
Migrant chaos at Budapest train station; Germany says EU rules still hold
Greek ship ferries hundreds more migrants to mainland
Four months after quakes, Nepal fails to spend any of $4.1 bln donor money
Pope to allow all priests to forgive abortion during Holy Year
TalentCorp turns Malaysia’s brain drain to brain gain
No slip-ups allowed for Germany as Poland await
Hong Kong-based troupe performs to raise funds for three homes
Carnival visitors enjoy the best hawker fare Penang has to offer
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)