Indonesians have for generations taken herbal medicine, known locally as “jamu”, as a remedy for common ailments, and many children’s early memories include being forced to gulp down concoctions of ingredients such as ginger and turmeric.
Now entrepreneurs have fused the age-old love of tonics made from the archipelago’s vast selection of herbs with the younger generation’s desire for a fashionable setting, and come up with beverages that focus on modern-day problems.
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