Employees working at a sorting centre of Zhongtong (ZTO) Express ahead of the Singles Day shopping festival, Chaoyang District, Beijing, November 8, 2015. - Reuters
BEIJING, Nov 11, 2015 (AFP) - Shoppers spent nearly $8 billion in the first 10 hours of Chinese e-commerce giant Alibaba’s "Singles Day" event on Wednesday, the firm said, reinforcing its status as the world’s biggest online retail promotion.
Total gross merchandise volume, a measure of sales, reached 50 billion yuan ($7.86 billion) at 9:52 am and 22 seconds, it said on its website, after the promotion began at midnight.
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