People take photos of a screen showing total gross merchandise volume, a measure of sales, exceeding 10 billion yuan at 00:12 am and 28 seconds during the 2015 Tmall Global Shopping Festival gala in Beijing on November 11, 2015.
Beijing (AFP) - Shoppers spent around $9 billion in the first 12 hours of China's "Singles Day" sale on Wednesday, e-commerce giant Alibaba said, in the world's biggest online shopping day.
Total gross merchandise volume, a measure of sales, matched the 2014 US dollar total of $9.3 billion just after 12:30 pm (0430 GMT), after the promotion began at midnight.
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