JAKARTA: In April 2011, a video of First Brig Norman Kamaru lip-syncing to the Hindi song Chaiyya Chaiyya went viral. The then 26-year-old policeman from Gorontalo became an overnight star and a YouTube sensation.
Watching the six-and-a-half minute video, you can see why. Very convincingly, he mouths the lyrics and mimics the movements of Bollywood heartthrob Shah Rukh Khan, who sang the song in the 1998 Hindi film Dil Se (From the Heart). Norman’s instant fame garnered him interviews, television talk show appearances and even recording offers.