Home > News > Regional
Wednesday June 25, 2014 MYT 12:00:00 AM
Wednesday June 25, 2014 MYT 7:31:32 AM
Enjoying the sights: Tourists visiting Merlion park in Singapore. — AFP
SINGAPORE: Singapore is mounting a drive in China to market itself as a standalone tourism destination, said officials, after a drop in Chinese arrivals to neighbouring countries affected the city-state.
The Straits Times newspaper reported yesterday that Singapore tourism was hurt by Chinese travellers’ reluctance to visit Malaysia due to the ongoing Flight MH370 mystery, and Thailand because of its political crisis.
The five million yuan (RM2.5mil) marketing campaign held until October will encourage Chinese travellers to visit Singapore alone.
It is jointly organised by Singapore airport operator Changi Airport Group (CAG), the Singapore Tourism Board and Chinese and Singaporean travel agencies.
The CAG said Changi handled 1.87 million passengers to and from China from January to May, a decline of 1.7% from the previous year.
However, Singapore officials declined to link the fall directly to events in nearby countries.
Out of a total 15.5 million visitors to Singapore last year, over 2.27 million were from China, according to government data.
They spent a total of S$298mil (RM765mil), making them the biggest tourist spenders in the city-state.
Michael Chiam, a senior lecturer in tourism at Singapore’s Ngee Ann Polytechnic, said “it makes sense for Singapore to dissociate itself” from its crisis-hit neighbours.
Most Chinese tourists currently visit Singapore, Malaysia and Thailand at the same time as part of large tour groups, he said. — AFP
Tags / Keywords:
Singapore bans local documentary on political exiles
Singapore air pollution soars due to Indonesian forest fires
China's President Xi to visit India next week
Another dengue strain resurfacing
Air pollution hits unhealthy levels
China backs HK leader as pressure to quit grows
Insight - Libya's runaway parliament seeks refuge in Tobruk bubble
Karzai brother, others still owe millions to Kabul Bank - Afghan watchdog
France's Chirac snubs Sarkozy to back rival for 2017 presidential bid
Tensions soar in Hong Kong as riot police mobilise, boxes of rubber bullets, tear gas seen
Putin says 'foolish' sanctions will not hold back Russia
All set for big money badminton league to thrill
Contest for naming The Malaysia Year of Festivals 2015 mascot, the proboscis monkey
Pepsi to launch naturally sweetened soda on Amazon, bypassing stores
Copyright © 1995-2014 Star Publications (M) Bhd (Co No 10894-D)