In China, the horse is traditionally associated with loyalty and energy, and is considered the second-most popular animal sign of the zodiac, after the dragon.
The phrase for "at once" in Chinese literally means "on horseback", and some popular New Year cards this year have featured money, houses or cars on horseback, expressing the sender's wish of speedy good fortune for the receiver.
This year, however, is set to be a dramatic one, according to Hong Kong feng-shui masters, as it is the Year of the Wood Horse - incorporating the dramatic element of fire.
Conflicts, disasters, record high temperatures, an economic chill in Asia and more trouble for pop star Justin Bieber all lie in wait this year, celebrity feng-shui master Alion Yeo told AFP earlier this week.
On Thursday, Beijing was a cacophany of light and sound as residents took to the streets to light firecrackers - traditionally believed to scare away evil spirits - into the wee hours of Friday.
But by morning, the capital was mostly quiet, as most of the migrant workers who comprise more than a third of its 20 million population had left the city to celebrate the new year in their ancestral homes.
Beijing saw a slump in fireworks sales this year amid pollution concerns among residents and a move by city officials to cut the number of licensed firework retailers by 12 percent, the state-run China Daily reported.
Levels of the small particulate pollution known as PM2.5 ranged from 140 to 160 micrograms per cubic metre from 6 pm to midnight Thursday - a figure that was still well above the World Health Organisation's recommended level of 25 micrograms, but "much better" than the all-time peak of 1,000 recorded last Lunar New Year's Eve, Beijing's environmental watchdog said Friday.
State broadcaster CCTV aired its annual five-hour gala, a tradition dating back to 1983 and featuring comedians, dancers and singers. The hugely popular programme last year drew 750 million viewers in China alone, according to the broadcaster.
For 24 years it featured Peng Liyuan, the wife of Chinese President Xi Jinping, who is a soprano singer with the rank of army general. She retired from the show shortly after her husband joined China's Politburo in 2007.
This year it featured French actress Marceau, who performed Edith Piaf's signature song, "La Vie En Rose", in a duet with Chinese pop star Liu Huan.
But Chinese rocker Cui Jian, who inspired the 1989 Tiananmen Square pro-democracy movement and was in talks to perform on the show, did not feature. The Beijing News daily quoted his manager as saying he had refused to "change the words" of his songs.
In additional to giving traditional hongbao, or red envelopes, some Chinese this year have taken to sending Lunar New Year money by smartphone.
The popular mobile chat app WeChat, which has more than 600 million subscribers, this week introduced a new feature allowing users to send an electronic new year "envelope" of up to 200 yuan ($33), the China Daily reported.
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