Malls keep shoppers app-y


Marina Square shopper Nick Francis Stephens, 39, and his 11-month-old daughter Kai getting their photo taken with a virtual Santa in the image, at the mall¿s Augmented Reality winter wonderland display. -- ST PHOTO: RAJ NADARAJAN

Shopping malls are giving Christmas a new spin this year by using technology to draw the crowds.

This ranges from online games and new free apps that make shopping more convenient to an Augmented Reality (AR) Christmas display that allows shoppers to photograph themselves with virtual images of skating penguins, dancing snowmen and Santa Claus.

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