Hypermarket signs deal to deliver vegetables fresh from farm to table

Farm fresh: Ashdown (left), Chai and Ahmad during the tour after the Giant-Agroto partnership launch at the Giant outlet in Kota Damansara.

PETALING JAYA: Consumers can now expect nine farm fresh produce at lower prices now that GCH Retail Malaysia Sdn Bhd has signed a five-year contract with Agroto Sdn Bhd for fresh vegetables to be sent directly to its outlets nationwide.

GCH Retail CEO Datuk Tim Ashdown said this would benefit those who shop for the nine vegetables under the O’Fresh brand at its outlets in Giant, Cold Storage Supermarkets, Mercato and Jasons Food Hall.