KUALA LUMPUR: Imagine how useful it will be for travel agents to know what attractions tourists want to see, which age group wants to travel at what period of a year or what are the priorities travellers want in a hotel. Such crucial information has now been made available to the agents by the Malaysian Association of Tour and Travel Agents (MATTA).
Roping in a German research institute, MATTA signed a Memorandum of Understanding with GfK to provide weekly travel-related insights to the travel agents.
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