‘Budu king’ hopes to export Kelantan’s signature sauce


Sauce of joy: Ismail posing with his 'Budu Ketereh' at Kampung Ketil in Pengkalan Kubor, Kelantan.

TUMPAT: Once a backyard business operator, budu (fish sauce) maker Ismail Jusoh has now set his sights on exporting Kelantan’s signature dipping sauce abroad.

The 63-year-old said he hoped to introduce the delicacy to foreigners, adding that with many Malaysians now travelling and living abroad, there was a ready market for budu outside of the country.

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