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Friday August 29, 2014 MYT 12:00:00 AM
Monday October 13, 2014 MYT 11:25:39 AM
by yuen meikeng
Eye-catching: Passers-by walking past photographs of The Star's moderate voices such as Marina, Zainah and Azmi that has been incorporated as a unique backdrop to the retail store's window display.
PETALING JAYA: Clothing line BritishIndia has thrown its support behind The Star’s moderation campaign by creating a unique visual display at its store windows that carry the message of moderation.
Photographs of The Star’s moderate voices, who are also columnists and contributors to the paper, such as Datin Paduka Marina Mahathir, Zainah Anwar and Azmi Sharom were put up as the background image.
Child mannequins were also incorporated in the store window display as they embody Malaysia’s future and represented being colour blind to race and religion.
BritishIndia has started this initiative at its prime outlets in Pavilion and KLCC to raise awareness on the campaign among its customers.
“We, at BritishIndia, are proud to support and uphold our hard-earned freedom – the freedom to share views and defend our rights as citizens,” said BritishIndia founder and group chief executive officer Pat Liew.
She said The Star’s campaign helped create greater awareness in Malaysia on the importance of recognising and defending each citizen’s rights.
“We should be encouraged to speak up for what is right, as well as our given rights,” Liew said.
“This freedom should be embraced and respected. We recognise the opportunity we have as a home-grown brand to use our store window displays to fulfil our social responsibility and commitment to Malaysia,” she said.
“The spirit that we have seen emerge when facing tragedies has caused us to reflect and set aside our own pride. Let this spirit remind us that we are one people and one nation,” Liew said.
The Star recently launched a campaign to remind readers that the newspaper has always been, and will always be open to Brave Views and Bold Ideas – but tempered by the voice of moderation.
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