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Published: Sunday July 27, 2014 MYT 12:00:00 AM
Updated: Sunday July 27, 2014 MYT 7:27:48 AM

Developers banking on track record

JOHOR BARU: Malaysian property developers are banking on their track record as they compete with foreign developers who are now making their presence felt in the country.

Encorp Bhd sales, marketing and communications head Tengku Razidar Tengku Zainol Abidin said there was no denying that the arrival of China-based developers had created stiff competition in Johor.

“We heard that these developers are using interesting and different sales methods and we are watching how they can sustain the pace with their marketing methods,” she said at the first-ever Star Property Fair here yesterday.

Tengku Razidar said property buyers would know that Encorp offered a certain standard based on its existing projects.

“We are quite confident of winning the people’s hearts through our existing developments,” she said.

Tropicana Danga Bay Sdn Bhd sales and marketing executive Chew Jia Yeou had the same confidence in his brand.

“We may be smaller compared to other developers but we are letting our existing properties speak for themselves,” Chew said.

Other participating developers are Galeri Tropika Sdn Bhd, Hatten Group Sdn Bhd, Plenitude Bhd, R&F Development Sdn Bhd, KSL Holdings Bhd, REI Group of Companies, Scientex Skudai Sdn Bhd, Sunsuria Medini Sdn Bhd, Tropicana Corporation Matrix Concepts Holdings Bhd, Mayland Properties Sdn Bhd, Medini Iskandar Malaysia and Naza TTDI Sdn Bhd.

Tags / Keywords: Property, Star Property, property developers, confidence, Singapore, Tropicana, Encorp Bhd

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