Home > News > Nation
Thursday July 10, 2014 MYT 12:00:00 AM
Thursday July 10, 2014 MYT 6:55:20 AM
PETALING JAYA: “Red FM Turns True Blue”, the radio station’s advertising campaign proved to be a hit when it won a silver award at the Malaysian Media Awards 2014 under the Best Use of Radio category.
Together with Samsung, Red FM launched the four-week blitz, challenging Malaysian-based Chelsea fans to a True Blue quiz.
One of the deejays, JJ, who is a Manchester United supporter, promised to wear blue if the fans got answered correctly. Another highlight was the social media conversations on Red FM turning blue for the campaign.
During the campaign period, 237,000 were tuned in and 20,467 social media posts were created in four weeks.
Tags / Keywords:
Red FM, Malaysian Media Awards 2014, Samsung
New app for mobile users
Winners scoot home on new bike
New washing machine enables users to pre-soak and scrub tough stains right on top of it
World’s most advanced television now available in Malaysia
Telco now offering Galaxy S6 and S6 Edge plans
Anything goes for veteran on the decks
Trance takes control as rising star gets in gear
New York DJ makes debut appearance in Malaysia
Partying on the high seas
Bursting with spicy goodness
Have a 'whale' of a good time in Queensland
Still standing 100 years later
Restful repose in a capsule
FIFA scandal no surprise for Australian whistle-blower
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)