Home > News > Nation
Thursday July 10, 2014 MYT 12:00:00 AM
Thursday July 10, 2014 MYT 6:55:20 AM
PETALING JAYA: “Red FM Turns True Blue”, the radio station’s advertising campaign proved to be a hit when it won a silver award at the Malaysian Media Awards 2014 under the Best Use of Radio category.
Together with Samsung, Red FM launched the four-week blitz, challenging Malaysian-based Chelsea fans to a True Blue quiz.
One of the deejays, JJ, who is a Manchester United supporter, promised to wear blue if the fans got answered correctly. Another highlight was the social media conversations on Red FM turning blue for the campaign.
During the campaign period, 237,000 were tuned in and 20,467 social media posts were created in four weeks.
Tags / Keywords:
Red FM, Malaysian Media Awards 2014, Samsung
MERS cases keep coming from Samsung hospital
Samsung's Bioepis considers Nasdaq IPO
Power to maximise space
Galaxy Tab A: A for effort
S. Korean investors break ranks to side with foreign fund in Samsung bid
Music legend takes final bow
Bring on the beats
Time to say goodbye
Keeping Bagan Lalang beach clean
DJ Jeremy Teo joins the cheerleading team in the street salute
The 3 unexpected life events that leave us in debt
Buka puasa buffet with 80 dishes
Beating a path to Lagong Peak
Serena fights off Azarenka, targets Sharapova
Copyright © 1995-2015 Star Media Group Berhad (ROC 10894D)(Formerly known as Star Publications (Malaysia) Berhad)