Home > News > Nation
Thursday July 10, 2014 MYT 12:00:00 AM
Thursday July 10, 2014 MYT 6:55:20 AM
PETALING JAYA: “Red FM Turns True Blue”, the radio station’s advertising campaign proved to be a hit when it won a silver award at the Malaysian Media Awards 2014 under the Best Use of Radio category.
Together with Samsung, Red FM launched the four-week blitz, challenging Malaysian-based Chelsea fans to a True Blue quiz.
One of the deejays, JJ, who is a Manchester United supporter, promised to wear blue if the fans got answered correctly. Another highlight was the social media conversations on Red FM turning blue for the campaign.
During the campaign period, 237,000 were tuned in and 20,467 social media posts were created in four weeks.
Tags / Keywords:
Red FM, Malaysian Media Awards 2014, Samsung
Kara Wai Ying Hung trades punches for punchlines in 'Kungfu Taboo'
Label boss brings down the sounds of the islands
Asian-American actor Allen Evangelista in the right place at the right time
Team of 13 moves like MJ to win contest
Malaysians abroad share how they celebrate our local festivals
8 Incredible food and wine adventures you can do in Australia!
Disenchanted by farm stay and B&B experience in New Zealand
Google to show ads for apps on Google Play
French chef Richard Toix serves plated artistry at the Mandarin Grill
Copyright © 1995-2015 Star Publications (M) Bhd (Co No 10894-D)