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Thursday July 3, 2014 MYT 12:00:00 AM
Thursday July 3, 2014 MYT 7:16:08 AM
by kathleen ann kili
Selling like hot cakes: Nabilah showing some of the modern baju kurung at the Kotaraya@Galleria shopping complex in Johor Baru.
JOHOR BARU: Lace is all the rage now. More shoppers are opting for lacy baju kurung this festive season than they did in the past years.
Wafiq Collection retail outlet staff Nabilah Fasihah Izhar said many shoppers, including Singaporeans, were clamouring for bright coloured lace that were incorporated into traditional costumes.
”Lace is sewn either on top of the attire or at the bottom fringes,” she said. “It would not be fully laced,” she added.
”Almost 60% of our walk-in customers are Singaporeans. Most of them would eye the laced-incorporated modern baju kurung or jubah (long gown),” Nabilah said at the Kotaraya@Galleria shopping complex here, adding that many female customers also preferred laced baju Melayu for their loved ones.
Graceful Women retail outlet staff Syafiqah Anuar said the shopping trend was same at her place too.
”About 50% of our customers are impressed by the intricate designs of our lacy skirts. Many are buying their Raya costumes a month before the celebration,” she added.
“Although lace-infused traditional wear has been in the market in previous years, more customers are taking a liking to it this year,” Syafiqah said.
May Lee Tailoring owner Mary Siah said her customers were also opting for lacy designs with bright colours such as yellow and turquoise this Hari Raya.
“About 40% of the bookings made for Raya are lace-infused attire, including the baju kurung, jubah as well as the baju Melayu,” she said, adding that the lacy look was most suited for the modern baju kurung.
Checks by The Star showed that the lacy traditional Malay wear are being sold for between RM175 and RM500 each.
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Lifestyle, Nation, johor baru, traditional malay wear, lace, popular, Singaporeans
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