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Saturday March 29, 2014 MYT 12:00:00 AM
Saturday March 29, 2014 MYT 8:10:42 AM
PETALING JAYA: The Star and three other national newspapers in the region have joined forces to give readers reports from each country on a single platform.
In-depth news, written from a local perspective from Malaysia, Indonesia, Thailand and the Philippines, will be offered under a single e-paper subscription.
With the CIMB Group as the official partner, the collaboration will offer readers full access to The Star, The Jakarta Post (Indonesia), The Nation (Thailand) and The Philippine Daily Inquirer (Philippines).
Star Publications (M) Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai described the effort as unprecedented in the realm of newspaper media.
“It is an opportunity for readers to widen their knowledge and know their neighbours on a more meaningful level,” he said at the launch of the CIMB-Asean ePaper Collaboration at Menara Star here yesterday.
CIMB Group chief executive Datuk Seri Nazir Razak reaffirmed the importance of a local perspective as Asean was a very diverse region.
“CIMB, in building our Asean franchise, has coined this term being ‘multi-local’. You need to be local to understand the dynamics of each country. This initiative really understands the need to be part of the fabric of each society,” he said in his speech.
Nazir added that the initiative was “smart” as it would reach out to 450 million of Asean’s 600 million population.
Wong said beyond editorial collaboration, members in the collaboration could capitalise on expertise and media positions to generate greater revenue for all.
“This can be via cross-media sales, among others, while at the same time leveraging on regional brand opportunities,” he said.
Also present were Indonesian Ambassador Herman Prayitno, Thai Ambassador Krit Kraichitti and Philippine Embassy deputy chief of mission Medardo Macaraig.
Representing the three newspapers were The Jakarta Post executive director Riyadi Suparno and its senior managing editor Kornelius Purba; The Nation president of international business affairs Pana Janviroj; and The Philippine Daily Inquirer director for mobile J.V. Rufino.
The CIMB-Asean ePaper offer will be available from April 1. Those who use their CIMB credit card to subscribe to The Star bundle will enjoy a 20% discount off the RM360 bundle.
Existing subscribers of The Star bundle will enjoy the three additional regional publications for free effective April 1.
To subscribe, log on to https://bookstore.thestar.com.my, contact Customer Service at 1300 88 STAR (7827) or e-mail firstname.lastname@example.org.
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