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Published: Wednesday February 26, 2014 MYT 12:00:00 AM
Updated: Monday March 17, 2014 MYT 3:42:49 PM

Nestle wants one million Malaysians to be fit

PETALING JAYA: As technology gets increasingly sophisticated, more Malaysians are falling prey to the “remote control lifestyle”, leaving them with sedentary routines.

In a bid to change that, Nestle Malaysia has embarked on a mission to get at least one million Malaysians to pledge their commitment towards adopting healthier lifestyles.

Nestle’s More Goodness, More Value campaign, which begins Saturday and ends April 15, comprises road shows at hypermarkets and supermarkets nationwide to get one million Malaysians to support healthy lifestyles, said Nestle Malaysia and Singapore regional head Alois Hofbauer.

“While Malaysians are generally aware of the benefits of a healthy diet, the increasing cost of living poses challenges for them to maintain this, especially for mothers tasked with looking after the family’s well-being.

“We want to encourage Malays­ians to commit to live healthily through proper eating habits and to remind them that they can still get required nutrients with our affordable products,” he said at the campaign’s launch here yesterday.

The road shows will feature interactive displays and presentations, promotional sales of various Nestle products, viewing of educational materials and advice from the company’s health representatives.

Members of the public can register their pledge online via Nestle’s website at www.nestle.com.my/PromosiLebih.

Hofbauer, along with Women, Family and Community Minister Datuk Seri Rohani Abdul Karim were the first two people to sign the pledge for a healthy lifestyle.

Rohani, who launched the campaign, said the ministry was fully supportive of the campaign. She added that balanced meals were an integral part of the homes run by the Welfare Department under its purview.

“Balanced and healthy diets are already implemented in all institutions for children operated by the Welfare Department, where children’s menus have to be approved by the Health Ministry,” she said.

Tags / Keywords: Nation, Family & Community, nestle, healthy campaign, rohani, women ministry, More Goodness, healthy lifestyle, Malaysians, NestleMoreGoodness


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