Understanding the retail world

Ng Soi Young, 65, is a second generation small stall owners from the village of Kerling, Selangor

Consumers are increasingly beleaguered with rising prices. Hence, it is no wonder finding the best buys and places that offer fair prices for household items is a popular conversation topic among Malaysians.

Ng Soi Young is a second generation small store owner from the Kerling, Selangor. He finds that the tipping point for his pricing strategy is the competition he faces in retaining his customers.