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Published: Wednesday January 22, 2014 MYT 12:00:00 AM
Updated: Wednesday January 22, 2014 MYT 11:34:30 AM

Horses, lions and Tiger lead ‘Celebration of Abundance’

PETALING JAYA: Guinness Anchor Bhd (GAB) amazed spectators when it brought early Chinese New Year cheer to Star Publications (M) Bhd at its headquarters at Menara Star here.

Led by one of its main brands Tiger, GAB presented the “Celebration of Abundance” that featured two white horses (yes, real horses!) as well as an entourage of traditional Chinese characters that included the God of Prosperity and the accompanying Heavenly Angels, complete with the Abundance Treasure Chest and lion dancers.

GAB managing director Hans Essaadi said the company had made great efforts to spread the festive cheer to consumers as well as members of the media.

“Chinese New Year marks a time of celebration and reunions with family and friends,” he said.

“It is of utmost importance in Chinese culture to spread this festive joy. On behalf of GAB and Tiger, I wish all consumers a happy and prosperous Chinese New Year ahead.”

The visit started with an exciting lion dance with a different touch as the troupe interacted with employees of The Star, passing them mandarin oranges while the God of Prosperity gave out red packets.

Also present were The Star group managing director and chief executive officer Datuk Seri Wong Chun Wai, group chief editor June H.L. Wong, digital business chief operating officer Roy Tan as well as Star Radio Group chief executive officer Calvin Kan.

Tags / Keywords: Lifestyle, GAB, tiger beer, star


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