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Monday January 13, 2014 MYT 12:00:00 AM
Monday January 13, 2014 MYT 7:10:30 AM
by winnie yeoh
Sylvia Cheah, 21, showing a fully stamped card with a free plate of mee goreng at Muniandy’s stall at the Guan Seng coffee shop in Butterworth.
BUTTERWORTH: A mee goreng seller, who once enticed customers with vouchers and lucky draws, is still pulling in the crowd despite a price increase in food.
P. Muniandy, 49, who runs the Anndy mee goreng stall at Guan Seng coffee shop in Lorong Teras Jaya 7, Jalan Raja Uda, said the attraction this time was the “buy 10, free one” promotion which he started last Malaysia Day.
“They will be given a card and I will stamp the card for every plate of mee goreng or other dishes ordered from my stall,” he said, adding that those who have collected five fully-stamped cards would be entitled to a “Anndy Mee Goreng” blue and yellow collar shirt.
“Two of my customers have redeemed the shirts,” he said.
Apart from mee goreng, he also sells mee jawa, maggi (mee) jawa, fried koay teow, fried jawa koay teow and pasembur.
He said that he had to abandon the lucky draw because other stall operators had complained of unfair competition.
The price of a plate of regular mee goreng now costs RM3.80 instead of RM3.50 while a large dish is RM4.30 instead of RM4, he said.
“The price hike started this month. I had informed my customers a month earlier of the price hike.
“They are surprisingly very supportive and told me to go ahead with the increase,” he said.
He said so far some 100 customers had redeemed the free mee goreng under this promotion which runs until Sept 16.
A customer, Teresa Lim, 47, said her family had been eating Muniandy’s mee goreng for the past three years.
“His mee goreng is very tasty and not too spicy,” she said after redeeming her free plate of mee goreng.
Another customer, Wong Wei Wei, 30, said the mee goreng had the “oomph”.
“My mother, who lives in Kulim, loves it and I usually buy for her whenever I go home,” she said.
Muniandy’s mee goreng made headlines in 2011 when he gave away 1,000 vouchers, offering 50 sen discounts per plate of mee goreng.
The following year, he offered a 21-inch television as a top prize along with DVD player and a mobile phone as second and third prizes while 10 electric jugs were given away as consolation prizes.
Last year, he upped the prizes to tour packages such as a 3 days/2 nights stay in Langkawi, a 2 days/1 night stay in Haadyai and a 2 day/1 night stay at Genting Highlands.
Muniandy, who has been in this business for about 15 years, said he would resume the lucky draw once he has his own shop.
Tags / Keywords:
Environment, mee goreng, price increase
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