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Published: Monday December 23, 2013 MYT 12:00:00 AM
Updated: Monday December 23, 2013 MYT 11:19:28 AM

MyKuali noodles are hot!

GEORGE TOWN: It has been 55 years but Malaysians have not lost that loving feeling for instant noodles.

Much has evolved since the world’s first instant noodle product was created in 1958 and these days, Malaysians are going ga-ga over MyKuali Penang White Curry Noodle.

Apparently, it has become an instant hot seller due to its rich curry paste which makes the soup almost similar with the popular Penang hawker curry mee.

People from neighbouring states have been flocking to Penang looking for this relatively new product.

A housewife from Perak, Low Pei Fern, 41, managed to buy a few cartons of the noodles.

“I had to pay more for it. A friend from Penang helped me get it but the price was RM8 for four packets, the retail price is RM6.90,” she said.

It is believed that some traders in wet markets here are selling it at prices higher than supermarkets.

Sky Thomas Food Industries Sdn Bhd sales executive Annie Tang said they were increasing production to meet demand.

“We never expected that it would receive such a good response, as we are still new in this field,” she said, adding that the product was launched in May.

She said Gama Supermarket & Departmental Store and Sunshine supermarkets in Penang are the only two malls being supplied the products, while in Kuala Lumpur, they are available at Sogo and NSK.

A check at the two malls in Penang showed that the noodles were out of stock.

Sunshine Wholesale Mart Sdn Bhd retail operations director Yee Kam Ming said customers were looking high and low for the noodles.

In Gama, the management had to limit the purchase of the noodles to two bundles (of four packets each) per transaction for each customer.

“I believe the overwhelming response is due to word of mouth,” said Gama marketing division manager Alexius Liew.

The popularity of the noodles prompted Penang Chief Minister Lim Guan Eng to visit its factory on Dec 20.

Incidentally, a report in Wall Street Journal on Dec 20, quoting the World Instant Noodles Association, noted that demand for instant noodles had surpassed 100 billion bowls last year.

On its website, the association also listed 42 countries which are expanding markets for instant noodles. Topping the list is China/Hong Kong, followed by Indonesia and Japan. Malaysia is placed at No. 13.

Tags / Keywords: Family & Community, mykuali, curry mee

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