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Published: Friday December 20, 2013 MYT 12:00:00 AM
Updated: Friday December 20, 2013 MYT 8:22:14 AM

Ministry aims high for VMY 2014

Smiles all around: Mirza (second from left) looking on after presenting a motorist with a contest sticker to place on his car’s front windscreen.

Smiles all around: Mirza (second from left) looking on after presenting a motorist with a contest sticker to place on his car’s front windscreen.

KUALA LUMPUR: The Tourism and Culture Ministry is looking at raking in RM76bil in tourism receipts next year, mostly from Asean countries.

“Our Asean neighbours are the closest to us, and there are many low-cost carriers flying in and out, making it easier for these tourists to travel to our country,” said Malaysia Tourism Promotion Board deputy director-general for planning Datuk Azizan Noordin.

“Tourists from populous nations like China and India are next on the list, followed by those from the Middle East and Europe,” he added.

Visit Malaysia Year 2014 (VMY 2014) is set to attract 28 million tourists. Malaysia registered 25 million tourists and RM60.6bil in tourist receipts in 2012.

With less than two weeks to go before 2014, Azizan said preparations for VMY 2014 are nearing completion, adding that there are more than 200 events in the pipeline.

“We are ready to go. We have spent the past one and a half years doing work in promoting Malaysia around the world.

“We had also conducted seminars for the tourism front-liners like hotels and Immigra­tion Department and Customs officers,” said Azizan.

The latest effort in boosting the tourism industry is the VMY 2014 Sticker Photo Contest, a three-month contest which will see the ministry giving out travel packages worth up to RM2,000 to 30 winners each month.

A total of 150,000 free VMY 2014 car stickers will also be distributed to motorists at 15 toll plazas all over the country.

To participate, motorists can take a photo of the sticker in their cars at any tourist spot in Malaysia, then like Tourism Malaysia’s Facebook page, upload their photo on the page and share it with 10 friends (www.facebook.com/CutiCuti1Malaysia).

“The contest aims to increase the public’s awareness and participation in making VMY 2014 a success,” said Tourism Malaysia director-general Datuk Mirza Mohammad Taiyab.

Launched yesterday, the contest runs till the end of next March. The contest organiser is looking at getting at least 1.5 million entries per month throughout the campaign.

Tags / Keywords: Travel, tourism, visit malaysia year 2014


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