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Published: Friday December 6, 2013 MYT 12:00:00 AM
Updated: Friday December 6, 2013 MYT 7:12:33 AM

Lollipops used to spread child safety message

PETALING JAYA: It only takes a split second of unattentiveness for someone to lure your child away.

A video produced by child safety education group Kidproof Southeast Asia, is going viral online, where an unidentified man was tasked with giving lollipops to children he found to be unattended at shopping malls.

The concept was to demonstrate how easy it was for predators to bait children who are not being watched over by their parents, said Kidproof Southeast Asia chief executive officer Hana Riah Khairuddin.

In the video, titled Lollipop Bait, which has garnered 1.2 million views on YouTube, the man stalks a group of children who are running around in a playground at a shopping mall.

He approaches a child who is alone and gives her a lollipop, which she gleefully accepts before running off to find her mother.

It is later revealed that her mother was busy shopping and did not pay attention to her daughter.

Upon seeing the lollipop, she snatches it away from her child and seemingly asks her where she got it from.

The man does this several times with other unattended children, all of whom took the lollipop to their parents.

On the lollipop is a message which said, “It takes a split second to lure your child away. Keep a watchful eye before it is too late.”

“When we were filming the video, some parents actually scolded us.

“A lot of them were not happy because I do not think anyone wants to be seen as negligent parents.

“And I am sure they are not but from the video we can see how a moment of distraction can allow strangers to get close with your children,” said Hana Riah.

Citing media reports, she said 4,804 children went missing in the country in 2012.

This means an average of three children go missing a day.

She said dialogues with shopping malls also revealed that many children have been observed wandering around by themselves while their parents are off shopping.

“In some incidents, the children even find their way out into the streets or get their feet caught in the escalators.

“This inspired us to make the video as a creative way to highlight the issue and intrigue people to change their behaviour towards their kids, at least in a small way,” she said.

The video, which was made in collaboration with advertising agency TBWA Kuala Lumpur, also won a merit at the Kancil Award’s Film (Broadcast – Single) category recently.

Tags / Keywords: Courts & Crime, Lollipop, KIdproof

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