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Sunday November 3, 2013 MYT 12:00:00 AM
Sunday November 3, 2013 MYT 9:14:24 AM
by christina chin
PETALING JAYA: His name is Ernesto Arguello (pic) and his message for youths throughout the world is: “Road accidents are the world’s number one youth killer yet it’s so easy to prevent.”
For most Malaysians, the name will not strike a chord unless they watched the short-lived American reality TV programme Ready for Love on our satellite TV recently. The NBC show produced by Desperate Housewives star Eva Longoria featured Arguello as one of three very eligible bachelors who were supposed to find love with help from their respective matchmakers.
He did not find love on the show but ended up dating the 38-year-old Latino beauty instead. However, after a four-month whirlwind romance, the duo called it quits in August.
The show also elevated him to celebrity status, which led to him being named a Youth Champion for Road Safety by the Washington, DC-based Inter-American Development Bank (IDB).
The 34-year-old bachelor was in town for a short “unscheduled visit” on Thursday.
Arguello is now on a quest to raise awareness of the life-saving qualities of the seat belt – and to raise funds for the UN Decade of Action for Road Safety.
“I figured that driving home the safety message would only be effective if I used a creative approach.”
That creative approach is the Snap2Live initiative which he launched in partnership with the IDB on Sept 22 at the Social Good Summit in New York.
At the heart of this initiative is the “Snap2Live” belt, a fashion accessory that looks like a seatbelt. It is a visible reminder of what people can do every day to save their life and the lives of others on the road.
The unisex free-size belt costs US$30 (RM94) and 70% of the profits earned would be channelled to road safety campaigns worldwide.
“The belts are currently available at snap2live.com but I’d love to have them in stores here soon if I can find some like-minded partners to work with,” Arguello said.
The agent of change
Tags / Keywords:
Transport & Safety, ernesto arguello, eva longoria, youth road safety
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