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Sunday October 27, 2013 MYT 12:00:00 AM
Sunday October 27, 2013 MYT 9:55:35 AM
by hariati azizan
HE likes Malay food; she likes Western food. But like any technopreneur worth his salt, Ezmir Mohd Razali (pic) turned the little “problem” at home into a business opportunity.
“After we got married, my wife tried very hard to learn all my favourite recipes from my mother. However, she needed to refer to my mother quite often as some of the recipes were quite complicated and sometimes her cooking didn’t turn out as expected. So I came up with the idea to record videos of all my favourite recipes from my mother.”
The growing mobile application usage gave him another idea: make a mobile recipe video app for other newlyweds.
The app, which he named Trymasak, offers not only his mother’s recipes but also other interesting local and traditional recipes.
“We decided to include other recipes so that other people could also benefit from this. What users can do is bring their smartphone into the kitchen and follow the step by step guide in the Trymasak videos,” he says, adding that the app also contains a feature to help users manage their grocery list of ingredients for their favourite recipes.
Trymasak now has had more than 60,000 downloads and Ezmir hopes to hit the 100,000 mark by early next year.
The biggest challenge for local app developers is still marketing their product, he shares. “To overcome this we keep the app development as simple as possible, and focused on the main value proposition. Based on the users’ feedback, we sought to improve on it.”
He believes Malaysia has all the right ingredients to be a top mobile app and content developing country, at least in the region.
Malaysia not only has a high mobile penetration rate, he points out, but also a good pool of app developers and talents, thanks to initiatives by stakeholders like the Malaysian Communications and Multimedia Commission (MCMC) and MDeC to provide funding and support for the industry.
“We also have a high take-up rate for mobile apps, both private, such as in banking and airline booking, and in the public sector with the Police’s MyDistress app, Mampu and others.”
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Tags / Keywords:
Business, Science & Technology, app development
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