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Saturday October 5, 2013 MYT 12:00:00 AM
Saturday October 5, 2013 MYT 11:57:17 AM
by sira habibu
PETALING JAYA: The Star Online has been ranked the top news site in Malaysia by the United States-based comScore Inc, a global leader in digital measurement and analytics.
The Star Online secured top position in the August rating, attracting 1.07 million unique visitors, followed by Malaysiakini (885,000), myMetro (Harian Metro online) (606,000), Utusan Malaysia Online (550,000) and The Malaysian Insider (504,000).
The Malaysian Digital Association (MDA) and comScore said in a statement released yesterday that The Star Online, Malaysiakini and Harian Metro maintained their positions at the top three of the news publishers’ list.
MDA is the apex representative body for online publishers, advertising agencies and digital services providers in Malaysia, while comScore (NASDAQ: SCOR) is a leading Internet technology company, which measures what people do as they navigate the digital world.
“Since August 2012, overall reader engagement in the category has also increased with the average minutes per visitor growing by 12% to 34.8 minutes,” read the statement.
Berita Harian Online (491,000) was ranked sixth followed by Sinar Harian (460,000), Mail Online (408,000), News Straits Times (398,000) and Sin Chew Jit Poh’s MCIL Multimedia (383,000).
“This report highlights how Malaysian Internet users consume online content,” it said, adding the international traffic was not counted in the report.
The Star Online was ranked as the third most popular under the local website category, after Maybank2u and Mudah.my.
The Star Online was also the only news portal in the top five ranking under the local website category while Malaysiakini was in seventh position followed by Harian Metro (11th) and Utusan Malaysia (14th).
“More than half of the local websites in the top 30 are in the categories of news, finance, and entertainment, indicating the popularity of these categories to the Malaysian users,” said the report.
Expert Star Online has more relevant news than others
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Business, The star online, malaysiakini, top, comScore, malaysia Digistal Association
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